Marketing for Credentialing Programs
Over the years, The Caviart Group has helped numerous clients develop exceptional certification and testing programs often from the ground up. Unfortunately however, we often see these programs suffer from a lack of well-designed, correctly executed marketing. There are simply very few people in the industry who understand marketing and certification well enough to effectively communicate the value proposition of a certification program. By combining our expertise in certification with our marketing staff's expertise in marketing, we can now directly address this problem.
The Caviart Group’s marketing services branch will assist certification sponsors in defining their customers, clarifying the value of their credential to those customers and then designing and executing marketing programs to communicate the right message to the right people.